Example Competitive Intelligence Questions

Example competitive intelligence questions for inspiration

The following is a list of competitive intelligence questions. Some could be real examples. Most aren’t. But either way, they won’t contain any hint of the client or their industry. Some intelligence questions may seem too simplistic. Maybe they are, but simple sometimes doesn’t mean easy.

We intend to constantly update these example questions

Enter your question:

Example competitive intelligence questions for planning

Are our competitors strategic objectives achievable and will they clash with us?

Do our competitors actions match their words?

How are our competitors going fight in the future?

How do you think our competitors will react to our strategic move

How does our industry believe competitive advantage is achieved?

How easily and quickly can our strategy be copied?

How will we differentiate against our competitors?

Is our strategy consistent with the environment and changing customer needs?

What are our competitors beliefs and assumptions?

What are our competitors planning?

What are the vulnerabilities of our competitors strategies?

What the industries beliefs and assumptions

Example Competitive Intelligence questions for investors

Are their stated goals achievable?

Are their strategic objectives achievable?

Are they asking for too little money to make it work?

Can you challenge their assumptions?

How are customers going to find them?

How are they capable of? Will they want too much of my time?

How can competitive advantage is achieved?

How capable is the technology?

How copyable is the product?

How customers does this product have?

How customers does this service have?

How do their potential customers make buying decisions?

How much is it going to cost you?

Is their business strategy well thought out?

What are the potential problems within the supply chain?

What are the pricing structure within their market?

What are the risks with the people running this company?

What are your prospect’s alternative options?

What business critical problems do they solve for their customers?

What clients can they prospect?

What distinguishes them from their rivals to give them competitive advantage?

What else can customers use?

What industry are they really competing in?

What is the market for this investment?

What is the market for this product?

What is the sales cycle for this product?

What is the supply chain for this product?

What is their background?

What is their compelling reason for your customers to use your services / products?

What is their key costs of sale and sources of revenue?

What is their market entry strategy?

What is their unique value proposition and unfair advantage?

What markets do they think they are in?

What niche do they operate in?

What other investments have they been involved in?

What products can they offer?

What products do they not offer?

What trends and trigger events cause their prospects to search for solutions?

Where is the risk in our investment?

Who are the people behind this product?

Who are their ideal customers

Who would want their product?

Why do they really need investment

Will they be able to compete in their market?

Example competitive intelligence questions for decision making

Are our competitors aiming for a premium price?

How and where might our competitors objectives conflict with ours?

How committed are our competitors to achieving their declared strategy objective?

How do our competitors plan to compete for the future?

Should we move into that market?

What are implications for our company if we move into that market?

What are our competitors marketing strategies?

What are our competitors their pricing strategies?

What is our competitors real financial performance?

What is the best route to enter a market?

What is the dosage of our competitors drug?

What is the range of options open to us for dealing with unfolding new realities?

What vulnerabilities in our competitors can we exploit?

Where do we not want to compete with our competitors?

Which companies should we acquire to develop market share?

Who is backing our competitors and what is their real financial state?

Product management and technology example competitive intelligence questions

Do our competitors have new packaging and delivery systems?

Does our competitor have a strong historical or emotional identification with particular products

What are our competitors intentions or plans to launch or extend brands/products?

What are our competitors key product features?

What are the key technical areas where our competitors are focusing their research & development?

What is the expected product launch date?

What new products are our competitors developing?

What types of products or services does your competitor offer?

What types of products or services does your competitor offer? Is that what they are really offering?

Which channel partners do our competitors engage with?

Within our competitors what developments are underway in terms of product, production and packaging technologies?

Competitive intelligence questions examples associated with people and competitors

Any changes in our competitors plans, activities or relationships with our key customers

Are our competitors exploiting their research and development?

Are our competitors organisation meeting its strategic objectives?

Are our competitors planning to introduce any radical new approaches?

Are our competitors teams managed to achieve financial or human objectives? How does this affect the company?

Are the key players seen to be developing our competitors?

Are you seeking a system which can be deployed quickly, has integrated security and the ability for internal customers to provide tactical input?

Do our competitors have a sophisticated inventory management?

Do our competitors have an efficient order processing?

Has our competitors management enhanced the company to be a the forefront of the industry? Why or Why not?

How aggressive are our competitors in terms of product development and marketing?

How are our competitors generating capital for new ventures?

How can our competitors take our customers off us?

How do my competitors price their products?

How do my competitors sell their products?

How do our competitor’s goals measure up to our goals?

How do our competitors differentiate themselves and are their offerings from us?

How do our competitors motivate and train a remote sales force?

How do our competitors motivating and train their workers?

How do our competitors perceive us? Our strategies and tactics?

How do you think our competitors will react to a particular move?

How good are our competitors at distribution?

How many people employed in our competitors? Is that the right level?

How quickly can our competitors bring a new product/service to market?

How strong is our competitors supplier management?

What and why makes our competitors appear to be the industry leaders?

What are our competitors approach to capturing physician’s loyalty?

What are our competitors attitude to risk?

What are our competitors culture and style?

What are our competitors doing that is interesting?

What are our competitors exclusive marketing agreements?

What are our competitors goals?

What are our competitors management personality profiles?

What are our competitors strategic objectives?

What are our competitors supplier agreements?

What are the alternative products to ours?

What are the key issues facing my industry?

What are the profit margins of your competitors?

What business do our competitors do not do or claim not to?

What do our competitors do better than anyone else?

What does our competitors appear to believe about its relative position – in cost, product quality, technological sophistication

What expertise do our competitors possess in a particular process or technology?

What is our competitors attitude to risk?

What is our competitors strategic direction?

What is our competitors strategy?

What is the background of the top management of our competitors?

What is your understanding of our competitors assumption about itself? ie – socially conscious, an industry leader, as a low cost producer, having the best sales force etc

What kind of managers comprise of our competitors team?

What makes our competitors better than us?

What reputation does my competitor really have?

What threats are we doing to encounter in the market over the next year?

Where are our competitors weaknesses compared to others?

Where are they similar to others?

Where do our competitors compete? In what segment and for which customers?

Where shall we compete with our competitors?

Which is the best battle ground for fighting it out with our competitors?

Which of our competitors sales people bring in the most business?

Who are my competitors?

Who are my future competitors?

Who are our competitors key players in the marketing team and C-Suite?

Who are our competitors main customers?

Who are our competitors partners? Why do they partner? What is it in for them?

Who are our key competitors?

Who are our potential competitors?

Who are the key competitor in the new market / geographical area?

Who are the key competitors in this market?

Who are the potential new entrants into our industry?

Who do our competitors collaborate with(research labs, universities etc)?

Who within our competitors are the risk takers?

Customer, market and distribution associated example competitive intelligence questions

Are there any regulatory challenges facing your industry?

Do you have any knowledge of M&A activity in your industry?

How do our competitors compete? Cost, speed or service?

Is our competitors supply chain ethical?

What are the critical success factors of the industry sector?

What are the primary factors influencing market growth in your industry?

Home » Example Competitive Intelligence Questions

What are your barriers to entry?

What areas in the business have our competitors exceeded expectation? Why?

What brands are in our competitors portfolio?

What clients do our competitors prospect?

What gives our competitors distinctiveness?

What have our competitors stopped doing over the last few years and why?

What industry are our competitors competing in?

What industry are we competing in?

What industry should we be competing in?

What is our competitors International Customer Base?

What is our competitors preferred advertising route they prefer an agency to pursue?

What is our competitors real Financial Position?

What is our competitors social media footprint?

What is our competitors supply chain?

What is our route to a market?

What kind of demand is there for our product or service?

What niche do our competitors operate in?

What niche do we operate in?

What niche should we be operating in?

What products do our competitors not offer?

What products do our competitors offer?

What trends could change the industry drastically?

Where do our competitors compete, which customers and niches?

Which prospective clients are our competitors not interested in?

Who are our competitor’s key suppliers?

Who are our competitors biggest customers?

Who are our competitors key customers?

Who manufactures our competitors range of products?

Who owns our competitors IP?

Will competitive density increase or decrease?

Are our competitors resources constrained or are they financially strong?

How do our competitors allocate their funds?

Strengths of our competitors in the eyes of the capital markets?

What are our competitors competitors annual revenue?

What are our competitors current financial performance and market share?

What are our competitors current financial performance?

What are our competitors current market share?

What are our competitors economic or non economic values or beliefs?

What are the stated and unstated financial goals of our competitor?

What is our competitors growth rate and which areas?

What’s our competitors drivers for financial success?

Warning example competitive intelligence questions

Should we divest or cancel product lines?

What are the current and future threats including disruptive changes in the industry, in government and in technology?

Which companies should we acquire that could improve their most important technology platforms or market share position?

Which companies should we forge alliances or joint ventures with which are likely to give them a unique advantage in?

Counter intelligence examples competitive intelligence questions

How are our competitors trying to conduct Competitive Intelligence against us?

What are our competitors trying to discover about us? And why?

What can we do, and what are we doing, to reduce our competitors chances of getting it?

What legitimate denial and deception tactics might we employ to safeguard our proprietary information?

Free review

We help business owners, investors, CEO’s, marketing director and product management teams improve their competitive advantage. And don’t forget offer a free no-obligation review of your competitive intelligence needs. Just pop your email here and we will get in touch with you:

Home » Example Competitive Intelligence Questions