Consumer Electronics Competitor Analysis Case Study Showed How They Were Getting Beaten

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Consumer electronics Competitor Analysis case study showed how they were getting beaten

This post is called Consumer Electronics Competitor Analysis. The case study showed how they were getting beaten by an aggressive competitor. 

Brief

Working to a very tight deadline, they wanted to understand the key competitor’s organizational structure and culture. They also wanted to gain an understanding of their sales strategy, sales teams, inshore promoters, and staff. They appreciated their service proposition. All this was done quickly, showing how much they were panicking or how much they were looking forward to an annual main board review. 

Solution

We provided a view on their competitor’s organisation (Structure, Numbers, hierarchy, reporting lines, Field/Promoters staff, and culture) and:

  • Their Strategy (Market, Product, Promotion, Retail, Channel, Training, Field)
  • Their service proposition (Retailer support, customer support, post-purchase contact approach). KPIs (Key measures of success, value and volume).
  • The terms and margin structure offered to their retail partners
  • Understanding of their retail estate strategy (Branded display and in-run) and store staff advocacy (Training, Incentives, Benefits etc.)
  • An understanding of key selling points
  • The key points driving Premium sales and their digital presence

A pleased client who was amazed at how quickly we could turn around the project. Octopus Intelligence gave them a better understanding of why their competitor was taking business away from them and a route to counter-attack. We became an approved intelligence supplier to this major company, offering significant insight into how they operated and the problems holding them back. Ultimately, the main reason they lost their number one in the market position was down to pizza. The stores that sold their and the competitor’s products were not being looked after. Their competitor would buy them pizza if they sold their product. Sometimes, it’s the little things that make a difference.

What we did

  • Competitor Analysis
  • Primary research
  • On-site collection

Consumer electronics Competitor Analysis case study showed how they were getting beaten

This post was called Consumer Electronics Competitor Analysis. The case study showed how they were getting beaten by an aggressive competitor. 

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