Conference Tradeshow Competitive Intelligence

We’re all about your real competitive advantage.

Gain the upper hand with our tradeshow competitive intelligence. Let’s talk.

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Conference Tradeshow Competitive Intelligence: Uncovering Opportunities and Gaining Insight

The Power of Insight: Maximising Opportunities at Industry Events

Tradeshows can be brilliant for collecting competitive intelligence. It’s a site where your competitors are all in one place. But it’s essential to be prepared to take advantage of any opportunity. You can do this with our conference tradeshow competitive intelligence.

We help you take advantage of those opportunities when your industry comes together. Many miss the opportunities, and it’s something you can’t afford to let go. 

Whether or not you send your team, you will miss important signals on your competitors’ next moves. Or completely fail to notice a small and future disruptor ready to explode onto your market. 

We provide a rigorous and ethical approach to collecting secondary and primary information. And then turn it into insight you can use to make decisions and take action. 

Our conference intelligence services include the following:

  1. Pre-conference research – We conduct comprehensive research on the conference, its attendees, and its exhibitors so that you can be fully informed and prepared.
  2. Real-time insights – Our team attends the conference and provides real-time insights on the most valuable sessions, key takeaways, and important connections.
  3. Post-conference analysis – After the conference, we analyse the information gathered and provide you with a report detailing the key insights and recommendations.

Our conference intelligence services help you make the most of your conference attendance by providing you with valuable insights and connections that can help you stay ahead of the competition. 

Unveiling Competitor Strategies and Industry Trends

Let us talk to people and dig around to find the insight others can’t. The insight you will miss if you’re not there or if we don’t have your back. 

  • The insight you can have even if you are not at the conference or trade show
  • Get early warnings on new product or service offerings from existing competitors as well as new entrants
  • Get deeper insights beyond the competitor’s press release or marketing materials
  • Discover new competitive offerings, which are often launched at conferences or trade shows
  • Stay current on industry trends and thought leadership
  • Track who attends the conference or tradeshow – and who does not
  • Objectively evaluate the attendance and energy levels of a conference or tradeshow. Why? So you can add it or cross it off your business schedule. Allowing you to focus on the ones that matter
  • Learn which marketing and sales messages from your competitors resonate with real attendees. And which ones don’t
  • Understand the benefits your competitors are claiming. So you can get your own message just right

Our services range from having a briefed and elicitation-trained analyst attend to a full-scale project. Many people reported to a war room at a nearby hotel, where predetermined questions answered. And knowledge gaps are immediately plugged. And supporting documentation and conversations are transcribed when fresh in the memory.

Don’t waste another conference attending sessions that don’t add value to your business.

And we would love to help with your Tradeshow and conferences

Request a free consultation today. Please get in touch for a free no- obligation chat

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