Competitor Monitoring to Get Powerful Competitive Intelligence

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Competitor Monitoring to get powerful Competitive Intelligence

This article is called Competitor Monitoring to get powerful Competitive Intelligence. competitor monitoring and competitive tracking are very popular. Here’s a story which demonstrates the value of monitoring your competitors. And they do not actually need to know what they are saying either. During the Cold War, the Western military monitored Soviet Morse code operators. It may seem a little pointless as they encrypted important intelligence. However, Western interceptors recorded as much as possible. Then, human nature took over. After all, it’s the same on which side of the Wall you were born.

Look at your competitors’ communications PR, press releases, marketing and social media to find their habits and patterns.

The result was that Soviet operators became bored and lazy, especially in the early hours. The Western monitors understood every Soviet Morse operator had a certain way of using their Morse code machine. Length, weighting, accuracy and speed of all those dots and dashes became unique signatures. This was called their Fist.

A fist

This signature enabled Western Military Intelligence to learn their habits and patterns, with direction-finding equipment revealing their location. Soon, the personalities of bored radio operators were revealed as conversations turned to the weather, girlfriends, family, and football teams. One famous Soviet division in the Caucasus used to offer local football scores every Saturday.

They started to build up a great picture of someone and their team without even meeting them. Not only was breaking their call signs relatively easy, but it also built a picture of the people and, more importantly, when and where their units moved to another part of the Soviet Union. The Western military could track troops, military exercises, meanings of codewords and moves to the border. They could predict what they were going to do next and how they were going to do it. This very real early warning system certainly helped prevent war.

So, what’s the significance of this for you?

Octopus can do the same for your business. To find their habits and patterns, we can look at your competitors’ communications – PR, press releases, marketing and see what they say on Linkedin, social media, CVs and adverts. We can see when they start a new project, move to a new office or make any other change that may affect you. Then, if a member of your competitors’ team moves on to another rival, it is human nature to repeat what was successful at their previous company. We can also monitor them, looking at their habits to reveal what they will likely do next.

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What is competitive intelligence?

Competitive intelligence is the finding & critical analysis of information to make sense of what’s happening & why. Predict what’s going to happen & give the options to control the outcome. The insight to create more certainty & competitive advantage.

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