COMPETITIVE INTELLIGENCE FOR PRIVATE EQUITY AND INVESTORS


investment decisions with insight that goes beyond the data room.


From target screening to post-acquisition integration, equip your investment team with deep-dive intelligence and risk analysis that uncovers what others miss.

This is not desk research dressed up as insight. We speak to the right people in the right way and find answers to improve your investment decisions and outcomes.

Reduce investment risk through deeper intelligence

In private equity and venture capital, incomplete due diligence creates costly surprises after close. Management teams are prepared for your questions. Data rooms are optimised to give you the answer you want. The intelligence that matters most sits outside both.

We conduct primary research with customers, competitors, and market participants who have no stake in the outcome. We find what the deck does not show and verify what can’t be checked through the broker.

Trusted intelligence partner for investors

With extensive experience conducting due diligence for PE firms, VCs and Strategic Investors, we deliver the insights you need to make informed decisions with confidence.

150

Investors and investment teams served

100%

NDA-protected engagements

4 Continents

UK, US, MENA & APAC coverage

Comprehensive intelligence across your investment lifecycle

From initial screening to post-acquisition integration, we give you the intelligence you need at every stage of your current or future investment process.

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Before the deal

Target screening . Competitive landscape mapping · Market position assessment · Sector entry intelligence

Most intelligence work begins too late. By the time a target reaches your desk, someone else has already mapped the market. We work with investment teams earlier. By profiling acquisition targets, identifying the most defensible players in a sector, and flagging competitive position before a deal goes live.

If you are building a thesis around a particular market, we can tell you who the real competitors are, which players are gaining ground, and where the gaps in the landscape sit. That work shapes your target list. It also sharpens your opening position when you do engage.

The identification of a vertical’s most defensible players, acquisition-target profiling, competitive landscape mapping, market-position assessment, and sector-entry intelligence.

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During The Deal

Commercial due diligence · Management assessment · Risk and red flag identification · Investment thesis stress-testing · Commercial reality checks (B2B mystery shopping)

A target looks different from the inside of a process than it does from the outside. Management presentations are rehearsed. Projections are built to support their story. Customer references are curated. The deal machine is designed to keep moving forward.

We work against that momentum. Not to kill the deals, but to ensure the ones that proceed do so on accurate information. Our role during a live process is to independently verify the claims that matter most: Commercial position, management credibility, competitive moat and hidden risk.

We bring a military intelligence discipline to due diligence. We run primary research. We talk to customers, ex-employees, competitors, and channel partners. We enter live sales processes as buyers. We test the thesis against evidence rather than against the deck.

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After the deal

Portfolio competitor monitoring · Peer benchmarking · Ongoing market intelligence · Competitive early warning

The competitive environment does not pause when a deal completes. Rivals respond. New entrants appear. Pricing shifts. The intelligence that supported your investment decision needs to keep working.

We provide retained monitoring for portfolio companies — tracking competitor moves, leadership changes at rival firms, pricing and product developments, and shifts in market positioning. Your portfolio company gets a dedicated intelligence function without the overhead of building one. You get early warning of threats before they become problems.

This includes ongoing competitor monitoring, pricing and product tracking, Leadership and personnel intelligence at rival firms, new entrant identification and quarterly competitive briefings.

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“Octopus uncovered three critical competitive risks that weren’t apparent in the management presentation. Their research enabled us to renegotiate terms and structure appropriate protections into the deal”
Partner, Mid-Market PE Firm — B2B SaaS acquisition, UK
“The depth of their commercial due diligence was exceptional. They validated our investment thesis through primary research with customers and industry experts, giving our IC the confidence to move forward”
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Principal, US Growth Equity Fund — Series C healthcare technology investment
“Their management background checks revealed discrepancies in a CEO’s claimed track record that led us to walk away from a deal. This research probably saved us from a significant loss”
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Managing Director, UK VC — Enterprise software deal, withdrawn pre-close

Who We Work With

Private Equity

PE deals turn on diligence quality. Management teams prepare for your questions. Financial projections are optimised for the process. Our work sits outside that prepared narrative. Primary research with customers, competitors, and market participants who have no stake in the outcome. We identify the risks that do not appear in the data room and verify the claims that cannot be checked through the broker. We work across the full deal lifecycle: target screening, commercial and competitive due diligence, management assessment, risk identification, and post-acquisition portfolio monitoring.

Venture Capital

Early-stage markets are opaque. Competitive landscapes shift fast. Founder claims are hard to verify from the outside. We give VC investors an independent read on the market before the term sheet. That’s validating the competitive moat, stress-testing the market size assumptions, and checking whether the founding team’s track record holds up under scrutiny. We also work post-investment, monitoring the competitive environment around portfolio companies so you see threats early enough to act.

Comprehensive competitive intelligence services

Deep market analysis and competitive positioning assessment.
Total addressable market sizing and validation
Competitive landscape mapping and analysis
Market dynamics and growth trajectory assessment
Industry expert interviews and insights
Independent validation of business claims and projections.
Customer reference checks and satisfaction analysis
Revenue quality and sustainability assessment
Pipeline and bookings verification
Pricing power and margin sustainability analysis
Once you own a business, you need to know where it stands against the competition on the measures that affect value: sales effectiveness, pricing relative to the market, product positioning, and commercial execution. We benchmark your portfolio companies against their closest rivals using primary research. The output tells you where the gaps are and, more usefully, whether those gaps are closing or widening.
Sales effectiveness comparison against named rivals
Pricing benchmarking across the competitive set
Product and positioning analysis
Customer perception research
Financial statements tell you what a company earned. They do not tell you how it sells. We put trained researchers into live sales processes as prospective buyers. No survey firm or expert network call produces this intelligence. You hear the pitch. You test the process. You see the gap between the story and the reality before you commit capital.
Live sales process assessment — we enter the sales cycle as a prospective buyer
Pricing concession analysis — what does the target give away under pressure
Competitor positioning intelligence — how the target frames rivals in a live sale
Sales team capability evaluation against what the management deck claims
Commercial claim verification
Comprehensive background and capability evaluation.
Executive background verification and validation.
Track record and performance history research.
Industry reputation and reference checks.
Leadership team capability assessment.
Identify and assess potential risks and vulnerabilities.
Regulatory and compliance risk assessment
Litigation history and IP exposure analysis
Reputational risk and media monitoring
Supply chain and operational risk evaluation
Your investment committee will challenge your thesis. We help you get there first. Before you present, we run independent primary research to test whether the core assumptions hold. What survives that process is something you can defend in the room.
Market size validation against management projections
Competitive moat assessment through primary research
Customer and churn analysis
Growth assumption verification
Independent counter-thesis research. We look for the evidence against, as hard as the evidence for