This article, called Market Intelligence lessons from the past offers two stories to highlight the uses of Market Intelligence. The first one involving Pearl Harbour and the other British Artillery. Our military thought that they couldn’t get to Pearl Harbour, … Read More
What makes the best market research companies so good? Market Research Companies are an essential tool for businesses looking to understand their customers better. There are a number of things that make the best market research companies so good. First … Read More
Product technology and warning related Competitive Intelligence questions This article offers example product technology and warning related Intelligence questions to assist in your question planning. Product and Technology related Intelligence questions What are their key product features? Which channel partners … Read More
Of course, the client’s name was not revealed, but the accountant stated that they were suffering from rivals out-competing them and being consistently one step ahead of the game. They were outperforming them, beating them to work and seemed to … Read More
Market Intelligence elicitation techniques This article is called Market Intelligence elicitation techniques. We offer our thoughts on some fundamental and ethical elicitation techniques. Nothing too heavy and some of which you may be already knowingly or subconsciously using in your … Read More
This article discusses why is Market Intelligence important. Your important strategic decisions within your organisation are dependent on many factors. Factor such as industry changes, your organisation’s competences, the global economy, the shrinking talent pool and new entrants to your … Read More
This article suggests some Competitive Intelligence analyst skills. To create Intelligence, you need to analyse the information you have collated. Competitive Intelligence analysts use their understanding of now by looking at the past. While looking at specific detail, don’t … Read More
Why market and competitor analysis is good for your business? This article asks why market and competitor analysis is good for your business? Market and competitor analysis are two essential tools to understand markets and competitors. Learn more about them … Read More
How do I create a Competitive Intelligence report? If you’re in business, you know that Competitive Intelligence reports are essential to keeping your edge over your competitors. But, what are they, and how do you create them? This brief article … Read More
This article introduces the Competitive Intelligence influence on your business. Competitive Intelligence transforms your thinking. And how you do things. It enables you to deliver a better strategic direction to your organisation. What is Competitive Intelligence? Competitive Intelligence is the … Read More
What’s the importance of Competitive Intelligence in today’s world? Companies are increasingly using Competitive Intelligence to gain insights into their competitors’ businesses. Find out why they do so here! Competitive Intelligence helps organisations learn about their competitors stay ahead of … Read More
This article is called Competitive Intelligence’s six stages. Competitive Intelligence is the tactical analysis of markets, competitors and industries. Allowing you to make informed long and short term decisions. And take advantage of gaps in the market. So you can … Read More
What are the main components of Competitive Intelligence? This article describes What are the main components of Competitive Intelligence? Competitive Intelligence is the practice of collecting, analysing and disseminating information about one’s competitors to improve business performance. Competitive Intelligence includes … Read More
This article is called how Competitive Intelligence helps your sales. You keep putting tenders forward for the business, and you are very confident that you can’t do any better. You have answered the questions well, and you know your product … Read More
This piece asks Market Intelligence how big is your world? Real Market Intelligence Analysis Therefore, the best way of building an accurate picture of your market’s size is by getting Octopus to conduct impartial Competitive Intelligence and, also, Market Intelligence … Read More
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