Competitive Intelligence ACH Template.
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Our using the Analysis of Competing Hypotheses tool(ACH) template will help you understand what’s going to happen.
Thank you for considering to download our Competitive Intelligence ACH template. When gathering Competitive Intelligence, there is often more than one path we can go down.
To help us decide the best path, we use a tool called Analysis of Competing Hypotheses, or ACH to keep things simple.
Created in the 70s by the CIA, to reduce limitations in its analysis, ACH is proven and effective, and we find it to be a great tool.
At the same time, there is a lot of conflicting information out there about how it works.
We’ve found it has often been explained in a way that makes it sound more complicated than it actually is.
In short, ACH works as a 7 step tool to test all the options open to us. It then judges which path is best for our clients