How untrained manager doing Competitive Intelligence weaken their companies by being naive By Benjamin Gilad of Academy of Competitive Intelligence If someone told you they were very happy they moved to a …
How does Competitive Intelligence show it’s all a big lie? Many refer to the valuation of managed data as ‘the new oil’. The exponential increase in data capture is associated …
Research uncovers a key detail you need to perfectly position your brand in 2022 This is a guest article by Grant Polachek, head of branding for Squadhelp.com. His research uncovers …
Is competitive enablement just a hot air term to sell Competitive Intelligence seats? Just when the business world is getting to grips with the power of Competitive Intelligence, they go …
6 Ways Small Businesses Can Grow With Data Analytics But It’s not Competitive Intelligence If you’re a business owner — especially a small business owner — you know that data is one …
Before Competitive Intelligence its best to Take a look at yourself Before looking at your competitors and your environment, start searching for information and then getting swamped by data; it’s …
What can Octopus Intelligence do for your marketing team? In many organisations, the home of Competitive Intelligence is within their marketing teams. Their marketing teams are excellent at marketing, and …
Competitive Intelligence in product marketing and the missing pieces The focus on Competitive Intelligence in product marketing often revolves around data collation. Data is represented in neat tables, charts, and …
Why competitive analysis is highlighting the changing investor appetite landscape In many industries, it’s clear that there’s difficulty establishing an effective investment strategy. And understanding the changing landscape of investor …
How to use competitive market research within a business plan A business plan aims to help a business know where it wants to go and how to get there. This …
A Practical Guide The business world is fraught with risks. And entrepreneurs must understand the level of security that comes with running a business. Keeping your company secure doesn’t just …
How did a fintech learn where they can win with Competitor Analysis? A case study This case study is called how did a fintech learn where they can win with …
Starting a Competitive Intelligence Project Sometimes there’s a reluctance to dip a toe in the water regarding Competitive Intelligence. In this article, we suggest ways to starting a Competitive Intelligence …
Why is it so hard to find your disruptors and indirect competitors? This article asks why is it so hard to find your disruptors and indirect competitors? Indirect competitors can …
What Competitive Intelligence and antelopes might teach you about winning? Often it’s not sufficient to simply observe your competitor, perhaps tracking what they are doing and checking their pricing. Or …
Free no-obligation consultation
Need to know more? Or not sure where to start? We offer a free no-obligation consultation.
+44 (0)115 7771386 | hello@octopusintelligence.com
Proud member of
EMEA training partner with
© 2022 Octopus Intelligence logo registered trademark
