What can Octopus Intelligence do for your marketing team? In many organisations, the home of Competitive Intelligence is within their marketing teams. Their marketing teams are excellent at marketing, and using Octopus Intelligence gives them access to bespoke and usable … Read More
Competitive Intelligence in product marketing and the missing pieces The focus on Competitive Intelligence in product marketing often revolves around data collation. Data is represented in neat tables, charts, and good old battle cards. However, Competitive Intelligence can be used … Read More
Why competitive analysis is highlighting the changing investor appetite landscape In many industries, it’s clear that there’s difficulty establishing an effective investment strategy. And understanding the changing landscape of investor appetites. The situation comes down to the achieving expectations of … Read More
How to use competitive market research within a business plan A business plan aims to help a business know where it wants to go and how to get there. This article answers how to use competitive market research within a … Read More
A Practical Guide The business world is fraught with risks. And entrepreneurs must understand the level of security that comes with running a business. Keeping your company secure doesn’t just mean taking steps to protect your assets from theft, fire, … Read More
How did a fintech learn where they can win with Competitor Analysis? A case study This case study is called how did a fintech learn where they can win with Competitor Analysis? Our competitor was experiencing a competitive fog with … Read More
Starting a Competitive Intelligence Project Sometimes there’s a reluctance to dip a toe in the water regarding Competitive Intelligence. In this article, we suggest ways to starting a Competitive Intelligence Project. Many businesses feel that they do not need to … Read More
Why is it so hard to find your disruptors and indirect competitors? This article asks why is it so hard to find your disruptors and indirect competitors? Indirect competitors can be defined as companies that are not direct competitors. Simple … Read More
What Competitive Intelligence and antelopes might teach you about winning? Often it’s not sufficient to simply observe your competitor, perhaps tracking what they are doing and checking their pricing. Or maybe listening to the gossip from the sales team when … Read More
How does Competitive Intelligence show it’s all a big lie? Many refer to the valuation of managed data as ‘the new oil’. The exponential increase in data capture is associated with our digital transactions. It’s the cornerstone of the future. … Read More
What Were the best Competitive Intelligence related books in 2021 This article asks what were the best Competitive Intelligence related books in 2021. We have compiled our list in no order but feel that each of these books bring new … Read More
How Competitive Intelligence helps product road mapping to success You and your competitors need to be more agile when introducing a product or service to the market. So in turn, you have to be better than them when successfully getting … Read More
How to beat your competitors using Competitive Intelligence and Competitor Analysis You believe you are offering the best product or service on the market, and the trouble is your competitors should feel the same way. Here is a list of … Read More
How to use Competitive Intelligence in your day to day work This article offers a couple of quick ways on how to use Competitive Intelligence in your day to day work. These day’s it’s straightforward to look for information about … Read More
How can analysing competitive information find exploitable opportunities? The title of this article asks an important question. How can analysing competitive information find exploitable opportunities? Analysing the competitive information, you should discover routes of opportunities to exploit. Finding those gaps … Read More
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