Why finding competitor pricing information using Competitive Intelligence is the way forward. For a new business entrant, pricing the product or service can be overwhelming. Depending on your existing products and those of your competitors, pricing can pose a challenge. … Read More
What the best Competitive Intelligence & market researchers need to do for you When talking to a Competitive Intelligence consulting agency, you should expect an overview of their general approach centred around a fundamental core value proposition. This article offers … Read More
Do you know there’s too much reliance on secondary research? There is a growing problem with reliance on secondary research in the field of business. A good analyst will likely find more secondary information than you, but this can be … Read More
Why is data the least important part of Competitive Intelligence? Competitive Intelligence is essential for our better understanding of competitors. Notably our industry and changing consumer landscape. But why is data the least important part of Competitive Intelligence? Especially when … Read More
How to spy on your competitors and stay ahead of the competitive advantage game? There are many ways to gather information about your competitors and customers. These can include interviews, surveys, focus groups, and market research. By understanding what your … Read More
Researching your competitors is more successful when you actually look Researching your competitors includes knowing what products they offer. And what makes them stand out from the crowd and how their pricing strategy is structured. But researching your competitors is … Read More
What Competitive Intelligence professionals can take from watching Killing Eve? We are fans of Killing Eve. Right from episode one, it oozes humour mixed with vicious psychopathic killing. It’s not every day you’ll see the following headline. What Competitive Intelligence … Read More
How to use Competitive Intelligence to uncover your competitors’ strategies To stay ahead of your competitors, you must learn faster than them. This is where Competitive Intelligence comes in. Getting on the front foot and knowing what they are doing … Read More
Why is it so hard to find your disruptors and indirect competitors? This article asks why is it so hard to find your disruptors and indirect competitors? Indirect competitors can be defined as companies that are not direct competitors. Simple … Read More
Why Competitive Intelligence comes from everywhere with all opinions taken into account In order to stay ahead of the competition, it’s important to have a Competitive Intelligence program in place. That’s why Competitive Intelligence comes from everywhere, with all opinions … Read More
List of OSINT social media tools to transform Competitive Intelligence This page is an ever-growing list of OSINT social media tools to transform Competitive Intelligence. Like most things, OSINT – Or secondary research as it was called in the old … Read More
How to research your competitors with competitive analysis questions It’s important to have a strategy for your business, but it’s even more important to have a strategy that you can use. It’s also important to have the right questions about … Read More
How to look at your competitors using Competitive Intelligence How to look at your competitors is a quick list of things you can do to start thinking about them. To develop your competitive advantage in your market. And of course, … Read More
List of website directories for Competitive Intelligence, competitor analysis research This article offers a list of top website directories for Competitive Intelligence, Competitor Analysis and background checking research. The list is in no particular order, and if you have any … Read More
How Competitive Intelligence improves the quality of sales calls Here we discuss how Competitive Intelligence improves the quality of sales calls. Competitive Intelligence is so much more than a list of the Strengths and Weaknesses of your main competitors. It … Read More
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