What Competitive Intelligence and antelopes might teach you about winning? Often it’s not sufficient to simply observe your competitor, perhaps tracking what they are doing and checking their pricing. Or maybe listening to the gossip from the sales team when … Read More
Why Win-Loss analysis is essential in Competitive Intelligence? This article is an elementary introduction to Win-Loss Analysis and asks why Win-Loss analysis is essential in Competitive Intelligence? Competitive intelligence, also known as corporate intelligence, is the fundamental way to gather … Read More
How Competitive Intelligence can learn from Soviet era cold war exercises. Routine policies and procedures are essential in business. Practice makes perfect, and it is safe that everyone knows what everyone else is doing. The rigidity of the secure pattern. … Read More
How does Competitive Intelligence show it’s all a big lie? Many refer to the valuation of managed data as ‘the new oil’. The exponential increase in data capture is associated with our digital transactions. It’s the cornerstone of the future. … Read More
How is Porter’s five forces model useful outside of a business school? Porter’s Five Forces is an analysis model to explain why various industries can sustain certain levels of profitability. Michael E. Porter’s model is commonly used to analyse a … Read More
Why a SWOT analysis is needed on your own Competitive Intelligence activities As we move into 2022, it is more than likely that you could be looking to new starts and putting some plans in place.As you will be aware, … Read More
How Competitive Intelligence helps product road mapping to success You and your competitors need to be more agile when introducing a product or service to the market. So in turn, you have to be better than them when successfully getting … Read More
List of analytical tools and techniques for Competitive Intelligence This article is a list of analytical tools and techniques for Competitive Intelligence. Before you start you must understand where you are going to start. And there a number of tools … Read More
inflexion points have many causes. And not just changes in technology or something one of your competitors is doing.
How Competitive Intelligence helps customer retention within your business You and your competitors need to be agile when introducing a product or service to the market. So you have to be better than them when successfully getting your product to … Read More
How Competitive Intelligence helps improve market positioning You and your competitors need to be more agile when introducing a product or service to market. Or selling a existing product or releasing new features. To make positioning easier and give you … Read More
What are the three common errors in thinking that reduce creativity and innovation? This article asks what are the three common errors in thinking that reduce creativity and innovation? To start with, poor decisions usually result from flawed thinking rather … Read More
How analysis of your competitors gains a Competitive Advantage in your market To gain and keep on achieving Competitive Advantage in your market, you must have a thorough knowledge of your competition. This article explains how analysis of your competitors … Read More
Often this is where people looking at Competitive Intelligence for the first time go wrong. They direct their efforts into what information is required. They look and worry about how to find the information.
How to do and the benefits of win-loss analysis in Competitive Intelligence Swamini Kulkarni wrote this guest article. Entitled how to do and the benefits of win-loss analysis in Competitive Intelligence. Win-Loss analysis is one of the best tools in … Read More
Free no-obligation consultation
Need to know more? Or not sure where to start? We offer a free no obligation consultation.
+44 (0)115 7771386 | hello@octopusintelligence.com
Proud Member of
© 2022 Octopus Intelligence logo registered trademark
