Analysing Competitive Intelligence

Your Competitor Taking Market Share From You?

This is a picture of a fruit shop front an article called Your competitor is taking market share from you by Octopus Competitive Intelligence who answer the questions when you just need to know jumpstory

Are you in a situation where your competitor taking market share from you? Have they cut their prices? Now this situation will require long term analysis, but these questions may help stop you from making decisions you may regret in … Read More

What is Linchpin Analysis Within Competitor Analysis?

This is a picture of a gear stick in reverse for an article called What is Linchpin Analysis within Competitor Analysis by Octopus Competitive Intelligence and Competitor Analysis

Linchpin Analysis’s idea is making the key assumptions and knowledge within your findings clear by making you change or drop your basic assumptions about competitors. And in turn, rethink your analysis.  Linchpin Analysis encourages you to consider all possible explanations … Read More