Case Studies

Every business has its challenges

However, to each of these Octopus can bring the solution. So, here is just a selection of case studies of the challenges we solved. See how we’ve helped others. And think about how we can help you.

By answering the questions you need to ask, we can help deliver the outcome you’re looking for, such as, an informed strategy for increased sales and greater customer loyalty.  Also, most importantly, improved profitability.


This is a icon representing a media company case study by Octopus Competitive Intelligence, Due Diligence, Competitor Analysis, Market Analysis, Competitor Research and Strategic Business Development to beat your competitors, increase sales and reduce risk


Electronics manufacturer company under threat

A market leading UK electronics manufacturer

Read how we helped an electronics company under threat from their competitor

Brief

For more than two decades, the target company has used ground-breaking technological expertise within “military communications” disciplines. And developed innovative system solutions to counter the latest and ever-increasing security threats.

The company developed applications to meet the needs of the British Armed forces, police authorities across the UK. And the specialist security teams including those covering the next Olympics as well as other major sporting and music events. 

At its headquarters in Oxfordshire, the target company first designed digital “box of tricks” in the late 1990s. So, today, it produces fully proven, sixth-generation equipment. And a growing portfolio of systems to carry data signals for use in situation awareness, along with a range of kit to reduce terrorist risk. 

Solution

Octopus was set the task to find out what was going on. We got to work and despite what they were telling the market we soon found that their competitor was not making their equipment themselves. They were importing the technology from Korea. We spoke to the right people and answered the question our client needed to know. 

This gave our client some great ammunition and offered various option they could could take to counter their competitive threat.

We also revealed to our client that their competitor was constantly moving forward and they has just opened its own innovation park (2015). It was designed to operate alongside its existing engineering and R&D departments. The site included a state of the art rigorous testing chamber for all its products.

Therefore enabling further expansion of its entire operation. And perhaps eventually build their own equipment in house. The reality was the innovation park was developed to take advantage of a number of grants from Innovate UK and we believe they are still importing from the Far East.

What we did

Competitive Intelligence

Competitor profiling

On site investigation


Superb marketing. But, not so good end product

A newly funded Silicon Valley SaaS company wanted to take the world by storm. But the trouble was it had a few competitors who had also had a cash injection. So it wanted to get under the skin of its top five competitors. One of them was the darling of tech with the right backers and fantastic marketing.

Read how we revealed the truth behind the smoke and mirrors of a Silicon Valley competitor

Brief

A newly funded Silicon Valley SaaS company wanted to take the world by storm. But the trouble was they had a number competitors who had achieved significant investment. So it wanted to get under the skin of its top five competitors. One of them was the darling of tech with the right backers and fantastic marketing.

Solution

However,  we showed that their main competitor was not well run. Customers were not happy and service levels were terrible. And we even found that while this competitor may have great marketing, it’s actual offering did not work properly. So the reality was that the investors wanted a return so they were constantly launching new products with great promotion.  The reality was that the end products were often no more than just beta versions. As a result our client was able to use this intelligence to head off the threat of the competitor and establish itself as supplier of quality products backed by excellent customer service – And just what the market was looking for. We also provided them with battle cards to ensure their sales team could counter the competitors strengths, highlight the weaknesses and develop killer statements.

What we did

Competitive Intelligence

Product Intelligence

Battle cards


Reshoring within the UK textile industry

Read how we helped an Edinburgh-based investment fund looking at Reshoring in textiles.

Brief

A group of investors asked Octopus to produce an overview of the UK textile industry. So, we were told to cut through the politics and associated noise to examine the size, state, as well as viability of the industry in the UK. Also, look how re-shoring could increase within the UK.

Solution

We analysed current textiles companies in the Leicestershire area, then determined the key issues which were stopping reshoring. Then we talked to textiles businesses, universities, Local Enterprise Partnerships and other experts. Also, we assessed export and import data. And looked at what was stopping London buyers buying British. We produced the document and it went to government, senior management in retail organisations, banks and local authorities. Interestingly, our findings were even featured on BBC Radio4.

What we did

Market research

Competitive Intelligence

International analysis


Market too small to be profitable

Read how we helped a company pull out of a market.

Brief

This PLC helicopter equipment manufacturer asked us to take a look at its sector. It was not certain of its full potential and was unsure if it wanted to put more cash into a specific area. It had its eyes on the main competitor too.

Solution

We researched the company’s battlefield by talking with industry insiders, including competitors, and found the specific sector area to be worth around £20m. Its competitor was on its knees and only had one or two main clients. The primary source of information was Brazilian news and press releases discussing the opening of a new aerospace factory and quotes from senior British Aerospace officials discussing new partnerships.

We discussed the situation with people associated with the factory (including a couple a face to face interviews) to determine who the new partners were. Without revealing secrets, we were able to build a picture of what was going on in South America. And how what we found could affect our client in other parts of the world. We offered our thoughts on the situation, conducted a risk assessment and suggested several plans of attack. One was to pull out of this market as our Intelligence revealed it was a small market, and this partnership deal will take up most of it. Pulling out would help them focus resources on another much bigger sector. The company decided not to buy and to move its focus to other parts of the business, which we revealed to be at least ten times bigger.

What we did

Competitive Intelligence

Product Intelligence

Battle cards


Subscription rates fell off a cliff

Read how we helped a media platform using win-loss analysis.

Brief

A well-known media platform with a traditionally high user growth monthly subscriber rate of around 35% suddenly witnessed their growth rate drop off a cliff overnight. Our client was concerned and wanted to know why and how to stop the decline. They were also beginning to experience customer churn problems too. This is a Win-Loss Case study.

Before bringing us in to conduct a Win-Loss project, it was made clear to us that their product was market-leading and the best out there. This belief was a huge assumption.

Solution

We co-ordinated a Competitor Analysis project to look at their market to determine what was happening and how any new entrants were affecting our client. We then conducted a win-loss analysis with 50 organisations. These organisations were either new customers or those who had enquired but declined to sign up with them. The Win-Loss exercise aimed to dig deep and find Intelligence into the problems and opportunities surrounding our client’s offering, proposition, sales team performance and pricing structures.

Our client was delighted with our findings and recommendations. They gained an understanding of why prospects were rejecting their offer and what it would take to get them on board. Our client had a better experience of its customer life cycle, so in turn, changed the way they sold their platform. It was made clear to our client that their product was no longer market-leading or especially innovative, and other competitors had entered the market with a better offering. Their competitors had surpassed our client’s offering, and they did not see it coming.

However, after presenting our findings, it was clear that the product managers suspected that this was the case but needed evidence to convince the founder and driving force of the business that things had to change. Despite an increase in competition, our client now has a better retention rate and has stopped the subscription decline and was able to modify its sales approach. They have also increased their retention levels by improving their product offering.

What we did

Competitor Analysis

Win-Loss Analysis


The sun always shines on TV

Read how we helped a top 5 consumer electronics company

Brief

A very tight deadline, they wanted an understanding of the key competitor’s organisational structure and culture. Also, gain an understanding of their sales strategy, sales teams and inshore promoters and staff. Appreciate their service proposition.

Solution

We provided a view on their competitor’s organisation (Structure, Numbers, hierarchy, reporting lines, Field/Promoters staff, and culture)
Their Strategy (Market, Product, Promotion, Retail, Channel, Training, Field)
Their service proposition (Retailer support, customer support, post-purchase contact approach). KPIs (Key measures of success, value and volume).
The terms and margin structure offered to their retail partners
Understanding of their retail estate strategy (Branded display and in-run) and store staff advocacy (Training, Incentives, Benefits etc.)
An understanding of key selling points
The key points driving Premium sales and their digital presence

A pleased client who was amazed at how quickly we could turn around the project. Octopus Intelligence gave them a better understanding of why their competitor was taking business away from them and route to counter-attack.

What we did

CCTV company needed to know where it was

Read how we helped a major UK Plc understand their market better.

Brief

A well-known security company was keen to gain a better understanding of its market. We were asked to research and conduct in-depth analysis of the best names in the world and then look at the competition at a more local level. 

Solution

We agreed criteria around finance, talent, customers, product, marketing and reputation. And, this enabled us to judge the market and the competition. Then, we produced a CCTV competitor league table. Our client found that while successful, they were not going to qualify for the Champions League that season. And the intelligence we supplied provided the knowledge to take appropriate action and advance in the future.

What we did

Competitive Intelligence

Competitor analysis

Benchmarking

Investors taking a look at a new market

Read how we helped investors by arming them with unique information.

Brief

A group of investors were looking at a new market and brought Octopus in to check they they were not looking at the opportunity through rose-tinted glasses. To determine which companies were selling what and to who? Was the company looking for funding actually telling the truth? Should they invest? A number of the investors believed the opportunity was too good to be true. Others were keen on the investment to take place. These investors had brought the opportunity to the table, so it could have been the case that they were too close to have an impartial view.

Solution

We conducted a detailed market intelligence programme to dig deep into the market and the company looking for funding. And, we looked at the key people in the companies, their background, their history and reputation. We spoke to industry experts and insiders to gain an understanding of the opportunities and challenges the sector offers. This impartial and independent analysis provided the investors with all the answers they needed to their questions.

Within the agreed criteria, we then created a league table of companies in the sector to enable the investors to make a smart decision with more certainty. Not gut feeling, guesswork or a google search and a credit check. We continued to monitor the industry to isolate positive and negative changes in the key players and the whole sector. The investors moved into the growing industry, and they went onto bigger and better things. They made their returns by year three. The investors have since used us to look at other opportunities. Some were acquired, invested in or left well alone.

What we did

Market Intelligence

Due diligence and background checking

Investment Intelligence

Parking ticket strategy needed for Midlands council

See how we helped a local council develop a car parking strategy.

Brief

A major city council came to us as they wanted to make sure they had the right car park charges in place. They also wanted to know how other Local Authorities and private companies ran their car parking sites. The city had a reputation for significant congestion, suffered from an incomplete ring road, poor public transport. As a result more cars where on the road than the council wanted. So they tried to reduce congestion, the impact on the environment, reduce stress levels and associated health issues. Equally, the city had a good reputation as a quality shopping destination. So there was pressure on them to finding increased parking solutions. And reduce parking costs for shoppers coming into the town to spend their money. To add to the situation, the closest city to them had just built a brand new shopping centre and were taking footfall from them.

Solution

Octopus visited car parks in several towns and cities, studied news reports and spoke to a broad cross-section of different people to “determine current strategic thinking to government and local transport planning.” We offered insight and suggested a number of solutions based on the information we isolated and the best practices of other cities around the world. The client was pleased with the precious feedback and in turn, used our report to build a sensible car parking strategy. This was deemed fair to the public and local government. They have since improved their public transport strategy. They are now seen as one of the leading councils in terms of transport policy.

What we did

Market research

Strategic analysis

On site investigation

The world changes for an international law firm

Read how we helped a global law firm stop losing business in a very important finance sector.

Brief

A traditionally highly successful global legal firm was hemorrhaging business within a very important finance sector. Mergers were going on all around them and it’s marketing team needed to find out why, and do something about it. Before it was too late and they were taken over.

Solution

Octopus spoke to industry insiders, clients and other lawyers to see what was going on. We discovered that for years the firm had lived off its name, but new firms were trying harder, kept in touch with their clients better and when the recession struck, fees became very important. We asked questions to current and former clients who, after developing trust and credibility opened up to us. Using our intelligence, the law firm improved how they spoke to it’s clients and realised it could never take picking up new work for granted. New business development and marketing is now a very important part of the firm’s operations.

What we did

Competitive Intelligence

Strategic analysis

Win-Loss analysis

Manufacturer looking for a new market

Read how we helped an ambitious Birmingham-based car parts manufacturer to break into new markets.

Brief

An ambitious Birmingham-based car parts manufacturer wanted to enter new markets. They were loosing market share to rivals from the Far East, namely, China and Vietnam and the United States. But they were nervous to move into new markets without reducing the uncertainty they had. The company needed to know which market had the best potential and what was the calibre of the competition they would be up against. They wanted to be able to compete in their rivals’ markets because they believed they had a better end product. An end product car makers would want.

Solution

Octopus drew up a list of possible markets, along with the opportunities and threats it would face in each. Armed with this information, the company was able to make more informed decisions on the market it wished to enter. Using the new market intelligence, Octopus also arranged a £500,000 grant on the manufacturer’s behalf to help the company move to create new export opportunities. The manufacturer was better placed to make a significant impact in its chosen new market. Our client has since gone from strength to strength within the United States and the Far East.

What we did

Competitive Intelligence

Competitor analysis

Benchmarking

A competitor producing poor equipment

How we helped a major UK defence communications company.

Brief

A leading UK military communications PLC wanted to know its competitors better. It was losing business to new market entrants, who the company believed were working on too many products. So, they wanted to know its rivals’ financial position and, also, which products were making them money.

Solution

Talking to customers, industry insiders and others, Octopus discovered many customers had moved to a Chinese supplier. But, they had been let down with the amount of products they were supplying. Customers weren’t happy and were returning products at an alarming rate.

Octopus produced a report revealing that while the competition may look strong, but they were actually struggling to find parts to build their kit. Our client now knew it had a weaker defence competitor than it realised. Therefore, had an open door to sell its products based on the values of guaranteed quality, as well as reliability of supply.

What we did

Competitive Intelligence


Best in class product struggling to gain market share

Read about the best in class product struggling to gain market share.

Brief

Best in class product struggling to gain market share. An antivirus protection software company who created best in class threat detection software. Businesses and consumers used the client’s software products in over 200 countries and territories. They had the best products on the market but other competitor offerings where taking business from them.


They were going to invest in advertising and new products but wanted to know where to spend, what customers wanted from there products and what other features they needed to make their decision to buy more comfortable. The product was necessary, but most consumers had like interest in the features as long as their computers were safe. Some of their competitors had their offerings sold ready install on machines.

Solution

To collect all the available information about competitors and how well they performed against their products.
We attracted primary intelligence by speaking to industry experts to gauge their opinion. We then conducted testing of all the alternative products to isolate the strengths and weaknesses at systems, application and UX levels. We provided an in-depth analysed report answering all questions raised by the client. We isolated the actions they could take and assisted in the decision-making process to ensure their product was seen as the best on the market by experts and consumers alike.

What we did

Competitive Intelligence


Electronics manufacturer company under threat

A market leading UK electronics manufacturer

Read how we helped an electronics company under threat from their competitor

Brief

For more than two decades, the target company has used ground-breaking technological expertise within “military communications” disciplines. And developed innovative system solutions to counter the latest and ever-increasing security threats.

The company developed applications to meet the needs of the British Armed forces, police authorities across the UK. And the specialist security teams including those covering the next Olympics as well as other major sporting and music events. 

At its headquarters in Oxfordshire, the target company first designed digital “box of tricks” in the late 1990s. So, today, it produces fully proven, sixth-generation equipment. And a growing portfolio of systems to carry data signals for use in situation awareness, along with a range of kit to reduce terrorist risk. 

Solution

Octopus was set the task to find out what was going on. We got to work and despite what they were telling the market we soon found that their competitor was not making their equipment themselves. They were importing the technology from Korea. We spoke to the right people and answered the question our client needed to know. 

This gave our client some great ammunition and offered various option they could could take to counter their competitive threat.

We also revealed to our client that their competitor was constantly moving forward and they has just opened its own innovation park (2015). It was designed to operate alongside its existing engineering and R&D departments. The site included a state of the art rigorous testing chamber for all its products.

Therefore enabling further expansion of its entire operation. And perhaps eventually build their own equipment in house. The reality was the innovation park was developed to take advantage of a number of grants from Innovate UK and we believe they are still importing from the Far East.

What we did

Competitive Intelligence

Competitor profiling

On site investigation


Superb marketing. But, not so good end product

A newly funded Silicon Valley SaaS company wanted to take the world by storm. But the trouble was it had a few competitors who had also had a cash injection. So it wanted to get under the skin of its top five competitors. One of them was the darling of tech with the right backers and fantastic marketing.

Read how we revealed the truth behind the smoke and mirrors of a Silicon Valley competitor

Brief

A newly funded Silicon Valley SaaS company wanted to take the world by storm. But the trouble was they had a number competitors who had achieved significant investment. So it wanted to get under the skin of its top five competitors. One of them was the darling of tech with the right backers and fantastic marketing.

Solution

However,  we showed that their main competitor was not well run. Customers were not happy and service levels were terrible. And we even found that while this competitor may have great marketing, it’s actual offering did not work properly. So the reality was that the investors wanted a return so they were constantly launching new products with great promotion.  The reality was that the end products were often no more than just beta versions. As a result our client was able to use this intelligence to head off the threat of the competitor and establish itself as supplier of quality products backed by excellent customer service – And just what the market was looking for. We also provided them with battle cards to ensure their sales team could counter the competitors strengths, highlight the weaknesses and develop killer statements.

What we did

Competitive Intelligence

Product Intelligence

Battle cards


Reshoring within the UK textile industry

Read how we helped an Edinburgh-based investment fund looking at Reshoring in textiles.

Brief

A group of investors asked Octopus to produce an overview of the UK textile industry. So, we were told to cut through the politics and associated noise to examine the size, state, as well as viability of the industry in the UK. Also, look how re-shoring could increase within the UK.

Solution

We analysed current textiles companies in the Leicestershire area, then determined the key issues which were stopping reshoring. Then we talked to textiles businesses, universities, Local Enterprise Partnerships and other experts. Also, we assessed export and import data. And looked at what was stopping London buyers buying British. We produced the document and it went to government, senior management in retail organisations, banks and local authorities. Interestingly, our findings were even featured on BBC Radio4.

What we did

Market research

Competitive Intelligence

International analysis


Market too small to be profitable

Read how we helped a company pull out of a market.

Brief

This PLC helicopter equipment manufacturer asked us to take a look at its sector. It was not certain of its full potential and was unsure if it wanted to put more cash into a specific area. It had its eyes on the main competitor too.

Solution

We researched the company’s battlefield by talking with industry insiders, including competitors, and found the specific sector area to be worth around £20m. Its competitor was on its knees and only had one or two main clients. The primary source of information was Brazilian news and press releases discussing the opening of a new aerospace factory and quotes from senior British Aerospace officials discussing new partnerships.

We discussed the situation with people associated with the factory (including a couple a face to face interviews) to determine who the new partners were. Without revealing secrets, we were able to build a picture of what was going on in South America. And how what we found could affect our client in other parts of the world. We offered our thoughts on the situation, conducted a risk assessment and suggested several plans of attack. One was to pull out of this market as our Intelligence revealed it was a small market, and this partnership deal will take up most of it. Pulling out would help them focus resources on another much bigger sector. The company decided not to buy and to move its focus to other parts of the business, which we revealed to be at least ten times bigger.

What we did

Competitive Intelligence

Product Intelligence

Battle cards


Subscription rates fell off a cliff

Read how we helped a media platform using win-loss analysis.

Brief

A well-known media platform with a traditionally high user growth monthly subscriber rate of around 35% suddenly witnessed their growth rate drop off a cliff overnight. Our client was concerned and wanted to know why and how to stop the decline. They were also beginning to experience customer churn problems too. This is a Win-Loss Case study.

Before bringing us in to conduct a Win-Loss project, it was made clear to us that their product was market-leading and the best out there. This belief was a huge assumption.

Solution

We co-ordinated a Competitor Analysis project to look at their market to determine what was happening and how any new entrants were affecting our client. We then conducted a win-loss analysis with 50 organisations. These organisations were either new customers or those who had enquired but declined to sign up with them. The Win-Loss exercise aimed to dig deep and find Intelligence into the problems and opportunities surrounding our client’s offering, proposition, sales team performance and pricing structures.

Our client was delighted with our findings and recommendations. They gained an understanding of why prospects were rejecting their offer and what it would take to get them on board. Our client had a better experience of its customer life cycle, so in turn, changed the way they sold their platform. It was made clear to our client that their product was no longer market-leading or especially innovative, and other competitors had entered the market with a better offering. Their competitors had surpassed our client’s offering, and they did not see it coming.

However, after presenting our findings, it was clear that the product managers suspected that this was the case but needed evidence to convince the founder and driving force of the business that things had to change. Despite an increase in competition, our client now has a better retention rate and has stopped the subscription decline and was able to modify its sales approach. They have also increased their retention levels by improving their product offering.

What we did

Competitor Analysis

Win-Loss Analysis


The sun always shines on TV

Read how we helped a top 5 consumer electronics company

Brief

A very tight deadline, they wanted an understanding of the key competitor’s organisational structure and culture. Also, gain an understanding of their sales strategy, sales teams and inshore promoters and staff. Appreciate their service proposition.

Solution

We provided a view on their competitor’s organisation (Structure, Numbers, hierarchy, reporting lines, Field/Promoters staff, and culture)
Their Strategy (Market, Product, Promotion, Retail, Channel, Training, Field)
Their service proposition (Retailer support, customer support, post-purchase contact approach). KPIs (Key measures of success, value and volume).
The terms and margin structure offered to their retail partners
Understanding of their retail estate strategy (Branded display and in-run) and store staff advocacy (Training, Incentives, Benefits etc.)
An understanding of key selling points
The key points driving Premium sales and their digital presence

A pleased client who was amazed at how quickly we could turn around the project. Octopus Intelligence gave them a better understanding of why their competitor was taking business away from them and route to counter-attack.

What we did

CCTV company needed to know where it was

Read how we helped a major UK Plc understand their market better.

Brief

A well-known security company was keen to gain a better understanding of its market. We were asked to research and conduct in-depth analysis of the best names in the world and then look at the competition at a more local level. 

Solution

We agreed criteria around finance, talent, customers, product, marketing and reputation. And, this enabled us to judge the market and the competition. Then, we produced a CCTV competitor league table. Our client found that while successful, they were not going to qualify for the Champions League that season. And the intelligence we supplied provided the knowledge to take appropriate action and advance in the future.

What we did

Competitive Intelligence

Competitor analysis

Benchmarking

Investors taking a look at a new market

Read how we helped investors by arming them with unique information.

Brief

A group of investors were looking at a new market and brought Octopus in to check they they were not looking at the opportunity through rose-tinted glasses. To determine which companies were selling what and to who? Was the company looking for funding actually telling the truth? Should they invest? A number of the investors believed the opportunity was too good to be true. Others were keen on the investment to take place. These investors had brought the opportunity to the table, so it could have been the case that they were too close to have an impartial view.

Solution

We conducted a detailed market intelligence programme to dig deep into the market and the company looking for funding. And, we looked at the key people in the companies, their background, their history and reputation. We spoke to industry experts and insiders to gain an understanding of the opportunities and challenges the sector offers. This impartial and independent analysis provided the investors with all the answers they needed to their questions.

Within the agreed criteria, we then created a league table of companies in the sector to enable the investors to make a smart decision with more certainty. Not gut feeling, guesswork or a google search and a credit check. We continued to monitor the industry to isolate positive and negative changes in the key players and the whole sector. The investors moved into the growing industry, and they went onto bigger and better things. They made their returns by year three. The investors have since used us to look at other opportunities. Some were acquired, invested in or left well alone.

What we did

Market Intelligence

Due diligence and background checking

Investment Intelligence

Parking ticket strategy needed for Midlands council

See how we helped a local council develop a car parking strategy.

Brief

A major city council came to us as they wanted to make sure they had the right car park charges in place. They also wanted to know how other Local Authorities and private companies ran their car parking sites. The city had a reputation for significant congestion, suffered from an incomplete ring road, poor public transport. As a result more cars where on the road than the council wanted. So they tried to reduce congestion, the impact on the environment, reduce stress levels and associated health issues. Equally, the city had a good reputation as a quality shopping destination. So there was pressure on them to finding increased parking solutions. And reduce parking costs for shoppers coming into the town to spend their money. To add to the situation, the closest city to them had just built a brand new shopping centre and were taking footfall from them.

Solution

Octopus visited car parks in several towns and cities, studied news reports and spoke to a broad cross-section of different people to “determine current strategic thinking to government and local transport planning.” We offered insight and suggested a number of solutions based on the information we isolated and the best practices of other cities around the world. The client was pleased with the precious feedback and in turn, used our report to build a sensible car parking strategy. This was deemed fair to the public and local government. They have since improved their public transport strategy. They are now seen as one of the leading councils in terms of transport policy.

What we did

Market research

Strategic analysis

On site investigation

The world changes for an international law firm

Read how we helped a global law firm stop losing business in a very important finance sector.

Brief

A traditionally highly successful global legal firm was hemorrhaging business within a very important finance sector. Mergers were going on all around them and it’s marketing team needed to find out why, and do something about it. Before it was too late and they were taken over.

Solution

Octopus spoke to industry insiders, clients and other lawyers to see what was going on. We discovered that for years the firm had lived off its name, but new firms were trying harder, kept in touch with their clients better and when the recession struck, fees became very important. We asked questions to current and former clients who, after developing trust and credibility opened up to us. Using our intelligence, the law firm improved how they spoke to it’s clients and realised it could never take picking up new work for granted. New business development and marketing is now a very important part of the firm’s operations.

What we did

Competitive Intelligence

Strategic analysis

Win-Loss analysis

Manufacturer looking for a new market

Read how we helped an ambitious Birmingham-based car parts manufacturer to break into new markets.

Brief

An ambitious Birmingham-based car parts manufacturer wanted to enter new markets. They were loosing market share to rivals from the Far East, namely, China and Vietnam and the United States. But they were nervous to move into new markets without reducing the uncertainty they had. The company needed to know which market had the best potential and what was the calibre of the competition they would be up against. They wanted to be able to compete in their rivals’ markets because they believed they had a better end product. An end product car makers would want.

Solution

Octopus drew up a list of possible markets, along with the opportunities and threats it would face in each. Armed with this information, the company was able to make more informed decisions on the market it wished to enter. Using the new market intelligence, Octopus also arranged a £500,000 grant on the manufacturer’s behalf to help the company move to create new export opportunities. The manufacturer was better placed to make a significant impact in its chosen new market. Our client has since gone from strength to strength within the United States and the Far East.

What we did

Competitive Intelligence

Competitor analysis

Benchmarking

A competitor producing poor equipment

How we helped a major UK defence communications company.

Brief

A leading UK military communications PLC wanted to know its competitors better. It was losing business to new market entrants, who the company believed were working on too many products. So, they wanted to know its rivals’ financial position and, also, which products were making them money.

Solution

Talking to customers, industry insiders and others, Octopus discovered many customers had moved to a Chinese supplier. But, they had been let down with the amount of products they were supplying. Customers weren’t happy and were returning products at an alarming rate.

Octopus produced a report revealing that while the competition may look strong, but they were actually struggling to find parts to build their kit. Our client now knew it had a weaker defence competitor than it realised. Therefore, had an open door to sell its products based on the values of guaranteed quality, as well as reliability of supply.

What we did

Competitive Intelligence


Best in class product struggling to gain market share

Read about the best in class product struggling to gain market share.

Brief

Best in class product struggling to gain market share. An antivirus protection software company who created best in class threat detection software. Businesses and consumers used the client’s software products in over 200 countries and territories. They had the best products on the market but other competitor offerings where taking business from them.


They were going to invest in advertising and new products but wanted to know where to spend, what customers wanted from there products and what other features they needed to make their decision to buy more comfortable. The product was necessary, but most consumers had like interest in the features as long as their computers were safe. Some of their competitors had their offerings sold ready install on machines.

Solution

To collect all the available information about competitors and how well they performed against their products.
We attracted primary intelligence by speaking to industry experts to gauge their opinion. We then conducted testing of all the alternative products to isolate the strengths and weaknesses at systems, application and UX levels. We provided an in-depth analysed report answering all questions raised by the client. We isolated the actions they could take and assisted in the decision-making process to ensure their product was seen as the best on the market by experts and consumers alike.

What we did

Competitive Intelligence

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