B2B Go-To-Market Research And Market Opportunity Research

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Competitive intelligence and market intelligence to go to market with confidence. Let’s talk.

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B2B Go-To-Market Research And Market Opportunity Research

B2B Go-To-Market Research with Octopus Intelligence. We are here to help you gain a comprehensive strategy. Ensuring your offer resonates with the right audience at the right moment.

B2B Go-To-Market Research helps you understand your market. Especially when launching, promoting, and selling your offerings in a competitive market. Every product ever made risks fading into obscurity without a solid strategy tailored to meet the distinct needs of the target audience.

Our Distinctive Approach

At Octopus Intelligence, we embrace a holistic approach to B2B Go-To-Market Research. We will dive deep into the following:

  • Your goals 
  • Intricate market landscape
  • The competitive panorama

Armed with these insights, we craft a customised research plan. A plan that will give you the knowledge necessary to forge a winning strategy.

Our B2B Go-To-Market Research services encompass:

  1. Customer Segmentation: Unearth the diverse segments within your target audience. Then tailor strategies that speak directly to each group.
  2. Messaging and Positioning: Craft messaging that resonates with your target audience. Emphasise your unique value proposition and set you apart from the competition.
  3. Competitive Analysis: Dive into a comprehensive analysis of your competitors. Identifying their strengths and weaknesses. Uncover the ideal position for your brand in the market.
  4. Pricing Strategy: Develop an astute pricing strategy. To maximise revenue, ensure you are competitively positioned within the market.
  5. Launch Planning: We work with you to construct a launch plan. One that propels your product or service into the market with maximum impact. Generating intrigue and fostering interest.

Launching a new product or service

Launching a new solution can be treacherous terrain to navigate. Our Go-To-Market Research provides invaluable insight into your ideal buyers. Many often fall short due to a lack of understanding of customer pain points. And purchasing processes. With our research-backed go-to-market strategy, you’ll unlock the best methods to: 

  • Generate awareness
  • Craft compelling messaging 
  • Deliver persuasive sales pitches

We unveil actionable insights surrounding the ‘who,’ ‘what,’ ‘when,’ ‘where,’ ‘why,’ and ‘how’ of your buyers. Our research empowers you to:

  • Discover why existing market solutions fail to meet organisations’ needs.
  • Identify the buyer personas engaged in discovering, researching, and selecting your solution.
  • Comprehend the criteria your solution must meet at each stage of the buyer’s journey.
  • Uncover the features and components buyers deem as true differentiators.
  • Address the pain points that demand attention in your messaging and pitch.
  • Determine the most effective partners and vendors to leverage during the launch.
  • Identify the important places, platforms, and channels to secure a prominent presence. To ensure your brand remains top-of-mind for buyers.
  • Formulate strategies to elevate awareness, perception, consideration, and purchase of your solution.
  • Deploy the most effective methods to engage potential buyers.
  • Establish the optimal frequency of engagement with potential buyers.

Unlock the potential of your B2B go-to-market strategy with Octopus Intelligence. Our insight will equip you with the knowledge to forge a winning strategy. Discover actionable insights, address buyer pain points, and position your brand for success. Take the first step towards:

  • Generating awareness
  • Crafting compelling messaging
  • Delivering persuasive sales pitches 

Unleashing the Prowess of Market Insights

Let us guide you through the treacherous terrain of launching a new solution. Contact us today to unlock your path to success. The insight to assist a winning strategy to launch, promote, and sell your offering.

The introduction of B2B products and services is relentless. A cunning and strategic approach is needed to rise above the noise and be successful. 

We equip you with the wisdom and foresight to create a competitive advantage. Our research and insight-creation methodologies empower you to navigate your market landscape.

Unveiling the Depths of Customer Perceptions: Embrace the Reach of Innovation

We offer invaluable insights by asking the right questions during an informal interview. Insights to allow you to improve your product offering significantly. 

Understanding your offer from their perspectives, preferences, aversions, and reservations. Allowing you to: 

  • Improve what you do to match their needs 
  • Resolve their pain
  • Make your product or service work within their system
  • Stay one step ahead of your competitor’s efforts 

Our insight has painstakingly dissected your competitors’ offers and positioning strategies and revealed their strengths and vulnerabilities. And provide you with new opportunities.

Fulfilling the MVP Criteria

Octopus Competitive Intelligence can work with you from concept to competitive success. We assist you in:

  • Evaluating whether you meet your Minimum Viable Product (MVP)
  • Determine the viability and market potential
  • You can meet your customer’s expectations
  • Isolate new customers from your offering

B2B Market Opportunity Research

We can help you isolate and analyse growth opportunities within new and existing markets. Our B2B Market Opportunity Research empowers you to unearth uncharted markets. Provide a route to entering the sector and isolate your: 

  • Total Addressable Market (TAM)
  • Serviceable Available Market (SAM)
  • Serviceable Obtainable Market (SOM)
  • Minimum Viable Product (MVP)

Providing you with the insight to make informed and strategic decisions. Ensure your offering is attractive to the right customers at the right time. Creating insight using our experience in:

  • Customer segmentation
  • Customer messaging and positioning
  • Competitive analysis
  • Pricing strategy
  • Launch planning 

insights you need to make informed decisions. To succeed in a dynamic and evolving world of advertising and public relations.

Request a free consultation today. Please get in touch for a free no- obligation chat:

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