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Why do You Need Market Intelligence?

This is a picture of Happy child playing with toy jetpack. Kid pilot having fun at home. Success, innovation and leader concept for an article called Why do you need Competitive Intelligence By Octopus Competitive Intelligence company We answer the questions with market Intelligence. Why do You Need Market Intelligence?

Why do you need Competitive Intelligence is the title of this article. No matter which industry you work in, you will face fresh challenges, problems and the competition every day.  So why do you need Competitive Intelligence? Your market is … Read More

What’s Market Intelligence Got to do With Situational Awareness?

This is picture of an alert Solider walking through a field by specna arms for an article called What's Competitive Intelligence got to do with situational Awareness by Octopus Competitive Intelligence Market Intelligence Competitor Analysis get in touch no obligation chat. What's Market Intelligence got to do with situational Awareness

What’s Market Intelligence got to do with Situational Awareness? This article discusses what’s Market Intelligence got to do with Situational Awareness? It uses British Military examples. And breaks down Situation Awareness down to Look, Think and Act.  To understand what’s … Read More

Great Competitive Intelligence With Great Questions

This is a picture a boy on the floor with his laptop looking shocked for an article called Why Intelligence Research is Critical for Future Business Success by Octopus Competitive Intelligence Competitor Analysis focused on creating certainty Great Competitive Intelligence With Great Questions

Great Competitive Intelligence With Great Questions. This article is called Great Competitive Intelligence With Great Questions. Great questions are the best way to create great Intelligence. However, it’s not just a case of thinking up a smart question to catch … Read More

Market Analysis is Important for 4 Compelling Reasons

This is a picture of a Computer screen Market depicting Analysis is important 4 compelling reasons why for an article by Octopus Intelligence. We isolate your problems, reduce risk and uncertainty and deliver intelligence-led answers and innovative solutions. Dedicated to help you win.

In this article, Market Analysis is important for 4 compelling reasons to you and your future. A Market Analysis exercise should be at the centre of any successful marketing and advertising strategy. However, it’s incredibly common for companies to fail … Read More

What Could a Market Intelligence Project Looks Like?

This is a picture of a telescope looking out to sea for an article called What could a Competitive Intelligence project looks like by Octopus Competitive Intelligence answering questions you need to ask with Competitor Analysis Market intelligence

This article offers our thoughts on what could a Market Intelligence project looks like? Yet, most projects are very different from the last one, so this is very much a guide.  Unlike spies in films, you rarely need to find … Read More

Competitor Intelligence Research & Market Intelligence

This is a picture of a Candy jars representing Competitor Intelligence Research & Market Intelligence brought to you by Octopus Competitive Intelligence problem solvers

Competitor Intelligence Research & Market Intelligence is an essential aspect of any business. However, there are a few things to take into consideration when conducting Competitor Intelligence Research & Market Intelligence. Hazard ahead and why the concern? Companies take Health … Read More

What Market Intelligence Projects to do First?

This is a picture the start line for a 100m race for an article called What market Intelligence projects to do first by Octopus market Intelligence answering questions you need to ask with Competitor Analysis

This article asks the question, what Market Intelligence projects to do first? Your people may know their marketplace and their customers. But all the invaluable information could go to waste if you don’t collect it and collate it effectively. So … Read More

Market Intelligence Field Tradecraft

This is a picture of lady in the morning outside a tent for an article called Competitive Intelligence field tradecraft by Octopus Competitive Intelligence answering questions you need to ask with Competitor Analysis

Market Intelligence Field Tradecraft This article offers some thoughts on using Market Intelligence field tradecraft. A retiring HMRC (IRS) senior inspector explained to us that investigators use a simple technique when they suspect VAT evasion in pubs. When the pub … Read More

Importance of Market Research Services

This is a Picture of vegetable store for the Importance of Market Research Services business plan article by Octopus Intelligence. We isolate your problems, reduce risk and uncertainty and deliver intelligence-led answers and innovative solutions. Dedicated to help you win

Introduction In this article, we discuss the importance of Market Research services. These services assist in gathering information about your industry, market trends, target customers and key competitors.  Perspective Market Research brings a better market perspective and strengthens your market … Read More

Competitor Value Chain Analysis is Powerful For Your Toolkit

This is a picture of a rusty old harbour chain for an article called Competitor Value Chain Analysis is powerful for your toolkit by Octopus Competitive Intelligence answering questions you need to ask with Competitor Analysis

This article is called Competitor Value Chain Analysis is powerful for your toolkit. Explains and describes the strengths of Value Chain Analysis. Competitor Value Chain Analysis is the process of analysing your operational chain. Starting with your raw materials/customer attraction … Read More

Acquiring Competitive Intelligence From Social Media

This is a Picture of a mobile phone. Acquiring competitive intelligence from social media for an article by Octopus Intelligence. We isolate your problems, reduce risk and uncertainty and deliver intelligence-led answers and innovative solutions. Dedicated to help you win.

Acquiring Competitive Intelligence from social media is probably your first experience with Market Insight. The digital marketing sector uses the term “social data” to describe taking a look at your competitor’s social media witterings, memes and articles.  Software However, although … Read More

Competitive Intelligence Analysis Tools and Techniques

This is a picture of a set of old tools for an article called Competitive Intelligence analysis tools and techniques by Octopus Competitive Intelligence, Commercial Investigations & Competitor Analysis

Here is a list of Competitive Intelligence analysis tools and techniques. To start Firstly, you must understand where you are going to start. And there a number of tools for this: Issue Redefinition Chronologies and Timelines Sorting Ranking, Scoring, Prioritising Interestingly, … Read More