Weapons of Mass Destruction
This article, Weapons on mass destruction, takes a look at the Intelligence activities in the lead up to Gulf War 2. And what Competitive Intelligence professionals can learn from it. This … Read More
How to Gather Trade Show Competitive Intelligence
This article, how to gather trade show Competitive Intelligence, offers an interesting perspective on collecting Insight on your competitors. Trade shows are excellent sources for competitor information. At trade shows, … Read More
How to Define Your Competitive Intelligence Needs
This article explains how to how to define your Competitive Intelligence needs. The first step in any Competitive Intelligence activity is to understand what you want to find and get … Read More
Market and Competitive Intelligence Defined and Explained
This article titled Market and Competitive Intelligence define and explained. Competitive Intelligence, Market Intelligence and Business Intelligence are commonly confused with each other. They are all Intelligence-based, but they offer … Read More
How do Marketing Managers Use Competitive Intelligence?
In this article, we offer our initial thoughts on how do marketing managers use Competitive Intelligence. Marketing is increasingly using Competitive Intelligence to stay ahead of the game, keep fresh … Read More
What is Marketing Analysis?
This piece offers our thoughts on what is Marketing Analysis? Moving into a new vertical, geography or launching a new product, you need to understand how much opportunity there … Read More
What is Analysis of Competing Hypotheses (ACH)
When gathering Intelligence, there’s usually more than a number of avenues can go down. And to assist you in deciding the best path, we recommend a tool called Analysis of … Read More
Key Player People Related Intelligence Questions
This article presents a regularly updated key player intelligence questions to assist you creating your own. Great questions are the best way to create great intelligence. However, it’s not just … Read More
Counter Intelligence and Competency intelligence Questions
This article presents an ever growing list of example Counter Intelligence and Competency Intelligence questions. Counter Intelligence related Intelligence questions What are our competitors trying to discover about us? And … Read More
Product Technology and Warning Related Intelligence Questions
This article offers example product technology and warning related Intelligence questions to assist in your question planning. Product and Technology related Intelligence questions What are their key product features? Which … Read More
Why Market Intelligence Can Help Any Size Company
Of course, the client’s name was not revealed, but the accountant stated that they were suffering from rivals out-competing them and being consistently one step ahead of the game. They … Read More
Competitive Intelligence Analyst Skills
This article suggests some Competitive Intelligence analyst skills. To create Intelligence, you need to analyse the information you have collated. Competitive Intelligence analysts use their understanding of now by … Read More
Competitive Intelligence Influence on Your Business
This article introduces the Competitive Intelligence influence on your business. Competitive Intelligence transforms your thinking. And how you do things. It enables you to deliver a better strategic direction to … Read More
Competitive Intelligence’s Six Stages
This article is called Competitive Intelligence’s six stages. Competitive Intelligence is the tactical analysis of markets, competitors and industries. Allowing you to make informed long and short term decisions. And … Read More
How Competitive Intelligence helps sales
This article is called how Competitive Intelligence helps your sales. You keep putting tenders forward for the business, and you are very confident that you can’t do any better. You … Read More
