Why do you need Competitive Intelligence is the title of this article. No matter which industry you work in, you will face fresh challenges, problems and the competition every day. So why do you need Competitive Intelligence? Your market is … Read More
What’s Market Intelligence got to do with Situational Awareness? This article discusses what’s Market Intelligence got to do with Situational Awareness? It uses British Military examples. And breaks down Situation Awareness down to Look, Think and Act. To understand what’s … Read More
Great Competitive Intelligence With Great Questions. This article is called Great Competitive Intelligence With Great Questions. Great questions are the best way to create great Intelligence. However, it’s not just a case of thinking up a smart question to catch … Read More
In this article, Market Analysis is important for 4 compelling reasons to you and your future. A Market Analysis exercise should be at the centre of any successful marketing and advertising strategy. However, it’s incredibly common for companies to fail … Read More
This article offers our thoughts on what could a Market Intelligence project looks like? Yet, most projects are very different from the last one, so this is very much a guide. Unlike spies in films, you rarely need to find … Read More
This article offers 5 ideas on how to ask better questions for Marketing Intelligence. One of the main reasons why questions are crucial to Marketing Intelligence is that they show us what we don’t know. When we ask a great … Read More
Competitor Intelligence Research & Market Intelligence is an essential aspect of any business. However, there are a few things to take into consideration when conducting Competitor Intelligence Research & Market Intelligence. Hazard ahead and why the concern? Companies take Health … Read More
This article asks the question, what Market Intelligence projects to do first? Your people may know their marketplace and their customers. But all the invaluable information could go to waste if you don’t collect it and collate it effectively. So … Read More
Market Intelligence Field Tradecraft This article offers some thoughts on using Market Intelligence field tradecraft. A retiring HMRC (IRS) senior inspector explained to us that investigators use a simple technique when they suspect VAT evasion in pubs. When the pub … Read More
Introduction In this article, we discuss the importance of Market Research services. These services assist in gathering information about your industry, market trends, target customers and key competitors. Perspective Market Research brings a better market perspective and strengthens your market … Read More
This article is called Competitor Value Chain Analysis is powerful for your toolkit. Explains and describes the strengths of Value Chain Analysis. Competitor Value Chain Analysis is the process of analysing your operational chain. Starting with your raw materials/customer attraction … Read More
This article entitled how can How can Market Intelligence help your sales and business development? And it explains 5 ways you can compete against the offers and claims of your competitors? Your sales and business development teams are on the … Read More
Would it help to have the tools to create a successful Market Intelligence function? In this article, we are going to come at this subject from a different direction. If Competitive Intelligence thinking has taught us anything, it’s to look … Read More
Acquiring Competitive Intelligence from social media is probably your first experience with Market Insight. The digital marketing sector uses the term “social data” to describe taking a look at your competitor’s social media witterings, memes and articles. Software However, although … Read More
Here is a list of Competitive Intelligence analysis tools and techniques. To start Firstly, you must understand where you are going to start. And there a number of tools for this: Issue Redefinition Chronologies and Timelines Sorting Ranking, Scoring, Prioritising Interestingly, … Read More
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