Octopus

What is PEST Analysis?

This is a picture of Two Young Businessmen at Desk Covered with Sticky Notes representing Case Studies How to use Competitive intelligence talent intelligence what is PEST analysis

In this article, we answer what is PEST analysis?. PEST stands for Political, Economic, Socio-cultural and Technological.  Created by Harvard professor Francis Aguilar in his 1967 book, “Scanning the Business … Read More